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ElectroClass is a film about the imaginary of labour made by a regional television broadcasting channel in Spain starting from the 80s. Taking the archives of ETB (Basque Country broadcasting channel) as source material and the city of Bilbao as a specific case study, ElectroClass reflects upon the dissolution of the traditional concept of the working class, the changes in our working conditions from industrial capitalism to cognitive capitalism,the expansion of the tertiary sector and the radical transformation of the 'polis' city into the 'Bilbao brand'.

born in 1976. Artist, filmmaker, researcher and cultural producer, since 1998, María Ruido has been developing interdisciplinary projects about the imaginaries of labour in postfordist capitalism, as well as about the mechanisms for the construction of memory and its relation to the narrative forms of history. She lives in Madrid and Barcelona, where she works as a teacher at University of Barcelona, and she is part of various research studies on politics of representation and its contextual relations.